Midland's BR10 BizTalk® FRS Heavy-Duty Business Radio - BR10 is streamlining the operations at a Kansas City equipment rental business.
The business's owner weighs in on how the business radio is impacting the staff's workflow.
About Platte Rental & Supply
Platte Rental & Supply has been operating in Kansas City for the last 25 or so years.
The business's owner, Ashley Pouche said Platte Rental & Supply is an all-encompassing general equipment rental company.
"We cater to homeowners, builders, and contractors," he added.
Pouche said the business encompasses a rental front counter, showroom, back warehouse area, equipment repair shop, and back lot for equipment.
"We sell Stihl Power Equipment and also Rite Commercial Mowers. Many of the other items that we rent, are also for sale."

Importance of communication
While there are several different areas of the business, Pouche said it's a small to medium-range locally owned rental store.
"It’s spread out a little bit there, but not a large campus by any means.”
However, Pouche also said it's imperative each segment of the business is able to reach one another.
Introducing license-free business radios
Platte Rental & Supply has been using Midland's BizTalk BR10 license-free business radios for over 6 months.
“Almost all of the equipment has hours that we track. That is good for our return on investment, our ROI, and our service intervals so we know how many hours are being put on our machines, how much fuel goes into every machine. That has to be recorded. We do that through communication."
Using Midland's license-free business radios make it easy for the staff to quickly get in touch.
“With the radios, we know what piece of equipment is going out. We talk to the staff in the back to grab the corresponding serial number and that’s what gets loaded, and gets added to the ticket. Legality wise, that matters for what’s on our actual contracts."
Improving the customer experience
Pouche has been impressed with the BR10's performance thus far.
“These business radios are operating well. They’re working in and outside of our business. Our range isn’t real large here, but they’re doing everything we need them to do.”
Beyond range, the BR10's bring impressive connection.
“The communication is clear. Everyone can understand each other.”
Not to mention, Midland's BR10 license-free business radios also moves the business along quicker.
“The business radios do improve efficiency. It helps check in/out the customers quicker. There’s less wait time for them.”
With a smaller campus, the business radios get people in and out faster so the team can help the next customer.
“Our lot isn’t enormous so using the radios helps get the equipment in and out of here a little quicker so there’s not a bottleneck of equipment. The business radios help expedite that process by getting the customer in and out a little quicker.”

Simplicity and ease of use
Midland's BR10 license-free business radios are designed to make integrating communications solutions as easy as possible for businesses.
Because these radios are license-free, businesses don't have to spend time working to obtain a business radio license and frequency.
The radios are also easy to use so they require little to no training for individual employees, something Pouche appreciates.
“I like how basic these radios are. The less buttons, the less programming, the better. We’re not a really complicated apparatus here so simplicity is the best feature I can say about them.”
It's made setting up communication straightforward.
"We turn them on, make sure we’re on the same channel, and that’s what we go with. It seems to work just fine that way for us.”
In fact, Pouche said he could see these business radios making an impact for others.
“These radios are great for businesses. These would even benefit a larger-scale operation with bigger acreage that they’re dealing with. I would definitely recommend these radios.”
About the BR10 BizTalk® FRS Heavy-Duty Business Radio – BR10
Midland’s new BR10 is a heavy-duty, license free business radio that streamlines the operations of small businesses by bringing simplistic efficiency through communication and performance.
Here's the BR10 drives results at businesses:
LICENSE FREE
Powerful FRS radio with 2 Watts of power
HEAVY-DUTY CONSTRUCTION
Die-cast metal frame for durability
RECHARGEABLE BATTERY
Replaceable 1800 mAh lithium-ion battery
LONG LASTING
Up to 12-hour battery life to last an entire shift
BEST VALUE
Affordably priced business radio
COMPATIBILITY
Works with FRS and GMRS radios

















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