Meet Up With Midland: 2026 Events Schedule Announced

Midland is hitting the road and the field in a big way this year. We're excited to announce our upcoming off-road and agriculture event schedule, led by Mike Rubio, Midland's new Event Manager. 

With Mike at the helm, we're expanding our presence at the events that matter most to our off-road and AG communities, bringing hands-on demos, expert insight, and real conversations straight to where our customers are. 

We can't wait to connect and we hope to see you out there!

Introducing Mike Rubio

Midland has brought on its new Event Manager, Mike Rubio.

Mike hails from Phoenix, Arizona and is an avid off-roader in his spare time. He's built out vehicles that include Jeep Gladiators, Rams, Jeep JLUs, Jeep JKUs, and more. His current vehicle is a 2020 Jeep Gladiator. 

“Off-roading is about seeing places you’d never find on a map, meeting people who love the same kind of adventure, and slowly building your rig into something that’s truly yours. Every trail adds a story," he said. 

Mike has previously represented Midland at events as an ambassador. 

“It’s the opportunity to get out, meet people, and interact with our customers, and educate people on why GMRS is the best way to go. I love sharing with people why Midland is the best brand to go with for communications and our weather radios.”

His favorite memory comes from an event in which he was able to make an easy fix for a customer, saving him time and money.

“We had a customer at Overland Expo West that was having issues with the radio. It wasn’t receiving transmissions. We swapped out the antenna, we tried to talk from the booth to his vehicle which was only parked maybe a mile away. When I got in the vehicle and looked at it, the COAX wasn’t screwed in all the way. I went and tightened it up and now the radio works great.”

Off-Road and Overlanding Events Schedule

• Southeast Adventure Vehicle Expo in Starke, FL February 27-March 1
• Jeep Jamboree Table Mesa in Table Mesa, AZ February 26-28
• Overland Expo SoCal in Costa Mesa, CA March 14-15
• MOORE Expo in Springfield, MO April 17-18
• Toyota Jamboree in Gilmer, TX April 30-May 3
• Overland Expo West in Flagstaff, AZ May 15-17
• Power Sports Expo in Muskogee, OK May 29-30
• Branson Jeep Invasion in Branson, MO June 10-13
• Jeep Jamboree Penn's Woods in Bradford, PA June 18-20
• Overland Expo Pacific Northwest in Redmond, OR June 26-28
• Jeep Freedom in Sturgis, SD July 2-5
• The Big Thing in Bozeman, MT July 9-12
• Jeep Jamboree Coal Mountain in Coal Township, PA July 30-August 1
• Great Smoky Mountain Bronco Stampede in Pigeon Forge, TN August 14-15
• Great Smoky Mountain Jeep Invasion in Pigeon Forge, TN August 20-22
• Jeep Jamboree Ozarks in Ozark, Arkansas September 17-19
  
• Ford Raptor Rally in Lake Havasu, AZ
• Smoky Mountain Overland Invasion in Pigeon Forge, TN October 23-24
• Overland Expo East in Arrington, VA October 23-25

Freedom Jeep is in its first year and something Mike is incredibly excited for.

“I’m most excited for the Freedom Jeep event. It’s over the Fourth of July in Sturgis, SD. It’s the 250^th anniversary of Independence Day and the first Jeep event in Sturgis. It's going to be a blast." 

AG Events Schedule

• Dakotafest Farm Show in Mitchell, SD August 18-20
• Farm Progress Show in Boone, IA September 22-24
• Husker Harvest Days in Grand Island, NE September 15-17
• Farm Science Review in London, OH September 22-24