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January 17, 2022

Midland Radio will attend the National Retail Federation Show for the first time this January. 

Here, Midland Radio will preview its BizTalk® BR180 On-Site Business Radio.

ABOUT THE NRF

The National Retail Federation is the world's largest retail trade association.

According to the NRF, retail is the nation's largest private-sector employer, contributing $3.9 trillion to the annual GDP.

Founded in 1911, members of the NRF include department stores specialty discount, catalog, internet, independent retailers, chain restaurants, grocery stores, and multi-level marketing companies.

NRF2022-  RETAIL'S BIG SHOW

The National Retail Federation's 2022 Show kicks off in New York City on January 15.

The show, hosted at the Javits Center, will run wrap up on January 18.

Midland will be one of over 800 exhibitors. The expo will also have over 100 sessions. 

Speakers will include the President and CEO of Walmart, the Chairman and CEO of Lowe's Companies Inc., the CEO of Best Buy, and the CEO of PepsiCo Foods North America.

Jessica Alba, the Founder and Chief Creative Officer of Honest Company will give the closing keynote address alongside Nick Vlahos, the company's CEO. 

"This is our first time to the NRF show, but we are not strangers to the retail environment. Midland Radio is excited to further show the retail industry how our products improve businesses' efficiency through communication," Category Manager of Business Products, Charlie Speights said. 

MIDLAND PREVIEWS THE BR180

NRF Show attendees will get a first look at Midland's BR180.

Small, lightweight, and attractive, the BR180 is designed for restaurants and specialty retail stores. However, this radio can be used anywhere. 

The BR180 weighs in at only 4.6 ounces while bringing you clean and crisp communication all day with up to 14 hours of battery life. 

This radio is pre-programmed with four popular frequencies and comes with everything you need to get started. That includes a comfortable Ear Wrap Headset. 

"We are excited to be at NRF to show our new line of BizTalk radios, especially the BR180 that is specifically designed for full-service restaurants and specialty retail stores," Speights said. 

KEY FEATURES
  • 1-watt transmit power
  • 1, 2, 3, or 4 channels
  • 99 frequency selectable channel bank
  • 142 privacy codes
  • LCD display with backlighting
  • NOAA Weather Alert
  • Up to 14 hours of battery life
  • Five-hour rapid recharge
  • Battery Save Mode
  • Battery gauge with low battery alert
  • Keypad tones
  • Keypad lock
  • VOX
  • Five call alerts
  • Vibrate alert
  • Monitor
  • Scan
  • Time-Out-Timer
  • Keypad and PC programming
WHAT'S IN THE BOX
  • BR180 Radio with Fixed Antenna
  • 1800 mAh Li-Ion Rechargeable Battery
  • Ear Wrap Headset
  • Holster with Swivel Belt Clip
  • Dual Slot Desktop Charger with AC Charging Adapter 
  • Lanyard

 


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