August is National Emergency Management Awareness Month, a reminder that preparedness isn't something to think about after disaster strikes. It's something we should build into our daily lives before an emergency happens.
At Midland, we're proud to support the emergency managers who work tirelessly to keep our communities safe. Every day, these dedicated professionals train for, prepare for, and respond to disasters across all 50 states and U.S. territories.
Whether they're facing hurricanes, wildfires, floods, tornadoes, winter storms, or other emergencies, they're often working long before the public realizes there's a threat and long after the headlines have faded.
Their mission is simple- protect lives, protect property, help communities recover.
Emergency Managers: Always Ready to Respond
Emergency managers are the behind-the-scenes leaders who coordinate emergency response efforts before, during, and after disasters. They work closely with first responders, government agencies, utility companies, healthcare organizations, and community partners to ensure resources are available when they're needed most.
That's why Midland is honored to support emergency managers with reliable NOAA Weather Radios and emergency radios that help extend preparedness beyond the emergency operations center and into homes and communities. These life-saving devices help families receive critical weather alerts and emergency information, giving them more time to act when severe weather threatens.
By equipping community members with dependable emergency radios, emergency managers help ensure residents can stay informed, even when power outages or overloaded cell networks make other communication methods less reliable.
Preparedness Starts at Home
One message emergency managers consistently share is that preparedness begins with every household.
They encourage every family to:
- Have a plan
- Build an emergency kit
- Stay informed
- Practice the plan before an emergency happens
These simple steps can make all the difference during a disaster. Knowing where your family will meet, having emergency supplies ready, and maintaining access to reliable information can reduce stress and help you respond with confidence.
The goal is simple- be a survivor, not a statistic.
Build an Emergency Kit
Every emergency kit should be tailored to your family's unique needs and geographical location (and therefore common emergencies), but experts generally recommend including:
- Drinking water for several days
- Non-perishable food
- Flashlights and extra batteries
- A first-aid kit
- Prescription medication
- Important documents stored in a waterproof container
- Cell phone with back up chargers and power banks
- Personal hygiene items
- Pet supplies, if applicable
- A portable NOAA Weather Radio to receive weather alerts and emergency information when other communication methods may be unavailable
Make sure you review your kit at least twice a year to replace expired items, charge devices, and update supplies as your family's needs change.
Staying Informed Saves Lives
Emergency managers know that timely information can make all the difference during severe weather and other emergencies. That's why many agencies distribute NOAA Weather Radios and emergency radios throughout their communities, helping residents stay informed when it matters most.
Midland has spent decades engineering dependable NOAA Weather Radios and emergency radios that help people receive critical alerts before, during, and after severe weather. Our products are trusted by emergency managers across the country as part of their community preparedness efforts, helping families receive timely alerts and make informed decisions when every minute counts.
When power outages, overloaded cell networks, or other disruptions affect traditional communication methods, a NOAA Weather Radio will continue to bring the fastest, most accurate official alerts straight from the National Weather Service and local EMs. Having access to reliable information gives families more time to prepare, respond, and stay safe.
Prepared Together
National Emergency Management Awareness Month is more than a reminder, it's a time to take action..
Take time this month to review your emergency plan, refresh your emergency kit, and make sure your family knows what to do BEFORE an emergency arrives.
We're grateful for the emergency managers who dedicate their careers to protecting our communities. We're equally proud to support their mission by providing life-saving emergency radios that help strengthen preparedness across the country.
When families are informed and prepared, communities are stronger, safer, and more resilient.
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