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June 03, 2024

June marks National Camping Month- a celebration of getting outside and sleeping under the stars. 

For National Camping Month, we're breaking down KOA's 2024 Camping & Outdoor Hospitality Report and the top Midland products for camping. 


Here is a look at the how the frequency in which families are camping has changed over the last 10 years. 

  • Households that identify as campers have increased by 16.5 million, a 23% increase
  • The number of households that have camped in the past year has increased by 21.6 million, a 68% increase
  • New campers make up 9% of guests
  • Since 2014, there has been a 98% increase in households that camp three or more times annually

All types of camping have seen a rise in popularity. 

  • Tent usage has increased by 9.6 million or, 56%
  • RV usage up by 6.4 million or, 96%
  • Cabin/glamping has increased by 7 million, 101%


KOA's report has taken a look at the new camper profile in 2023. According to the report, nearly half of new guests at KOA properties reported a positive first time camping. 

Quick Statistics

  • 64% of new campers do not have children in the household
  • Nearly 1 in 4 new campers have a household income of over $100,000
  • Nearly 2/3 of new campers are from suburban or rural areas
  • 45% of new campers are from diverse backgrounds



Camping Generationally

  • Silent Generation- 3%
  • Baby Boomer- 25%
  • GenX- 22%
  • Millennial- 28%
  • GenZ- 21%


KOA's report also took a look at what is motivating people in their 2024 travel experiences. The report states that the number one travel goal is to slow down to enjoy experiences. It's a priority for 57% of travelers. 

Here's a look at the camping priorities KOA found. 

  • Slowing down and being in the moment- 57%
  • Travel experience that allow for a recharge- 50%
  • Having a variety of experiences- 41%
  • Ability to check off several travel bucket list items- 17%
  • Being spontaneous- 34%
  • Travel that requires physical activity- 25%
  • Seeking type of travel experienced before pandemic, but still haven't been able to- 16%
  • Taking a group trip- 16%
  • Uncertain- 6%


X-Talker T71VP3 Two-Way Radio

A top-seller, this walkie talkie is perfect for any camping excursion. 

It's so easy to use that the whole family can easily grab one and start communicating. 

With it's seriously impressive battery life, the T71 is perfect for trips, ensuring you won't have to be too worried about losing power while communicating. 

The T71 also features Weather Alert Radio with Weather Scan so you can keep an eye on conditions in the area.


Midland ER40 Emergency Crank Radio

This emergency crank NOAA Weather Radio will be sure to let you know if severe weather is on the way to your area. You'll get the latest information straight from the National Weather Service. 

It has several different ways of receiving power so you don't have to worry about that. The power sources include a lithium-ion rechargeable battery, solar panel, and hand crank. 

When the campsite is dark, look no further. The ER40 has a flashlight with SOS strobe that'll come in handy if you find yourself in emergency situations. 

Don't let safety be an after thought!



Enter for a chance to win the ultimate camping communication essentials pack:

Beginning June 1, 2024 and ending June 30, 2024, those looking to win can enter via the link in Midland's Instagram Bio

One winner will be randomly selected and emailed directly by MidlandUSA on Wednesday, July 3. 

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