Midland continues its partnership with MOORE Expo by sponsoring the Midwest Discovery Route, leading off-road enthusiasts directly to the expo in Springfield, MO.

Midland, a leader in two-way radio communication technology, is proud to announce its title sponsorship of the first-ever Midwest Discovery Route, an exclusive off-road adventure leading participants to the highly anticipated MOORE Expo. The MOORE Expo, known as the Midwest’s #1 Adventure Travel Consumer Show, will take place on April 25 – 26, 2025 in Springfield, MO. The Midwest Discovery Route spans from April 21-26, 2025, ending at the expo.

This exciting new route, sponsored by Midland, will offer off-road enthusiasts the ultimate journey through scenic backroads on a thrilling 300-mile adventure. With four starting points—Kansas City, MO; St. Louis, MO; Tulsa, OK; and Little Rock, AR—participants will traverse rugged terrain, tackle water crossings, and sharpen their overlanding and navigation skills.

“We’ve been attending this event since it first began in 2020. We previously sponsored the SMORR2MOORE (Southern Missouri Off-Road Ranch) at MOORE Expo. It’s the largest event of its kind in the Midwest, where Midland’s headquarters are, so we’re extremely proud to be the title sponsor of the first-ever Midwest Discovery Route. This is a great, hands-on way to utilize Midland products for off-roading events and continue to show others why we’re considered a leader in two-way communication,” said Andrew Kinsman, Director of Category Marketing at Midland.

Each vehicle will receive a Midland Radio Rally Navigation Book, along with a MOORE Expo swag bag, commemorative patch, and navigator support kit for a fully equipped journey. Participants are also encouraged to use Midland’s two-way radios to stay connected with fellow riders, ensuring clear communication as they navigate remote and challenging landscapes on their way to the MOORE Expo.

Founder & CEO of MOORE Expo, Chris Holloway, shared, "We couldn’t ask for a better partner than Midland to help us make Midwest Discovery Route a great success this year. Their expertise in off-road communication, combined with our passion for designing the ultimate adventure route, makes the partnership a perfect match.”

For more information on the MOORE Expo Midwest Discovery Route, visit: https://mooreexpo.com/midwest-discovery-route/

About Midland  

A leader in communication solutions for over 50 years, Midland has transformed the way people stay connected. From introducing the first CB radios in the United States to being at the forefront of two-way radios, as well as weather and emergency alert technology, the company is committed to innovation, safety, reliability and efficiency. Located in Kansas City, the heart of the Midwest, Midland’s easy-to-use radios ensure exceptional communication access for everyone, keeping families, friends, and professionals connected, while their top-of-the-line weather and emergency radios empower preparedness during critical situations. For more information, visit www.midlandusa.com.      

Contact:      

Midland@havasformula.com