KANSAS CITY, MO—Midland, a leader in two-way radio communication technology, today announced a new partnership with the American Farm Bureau Federation (AFBF), becoming an official provider in the organization’s National Member Benefits Program. Through this collaboration, AFBF members now receive an exclusive discount on Midland products designed to improve safety, coordination and efficiency across agricultural operations.
As the nation’s largest general farm organization, the American Farm Bureau Federation represents farmers and ranchers in all 50 states and Puerto Rico. By joining the Member Benefits Program, Midland expands access to reliable communication tools that help producers stay connected in the field, especially in areas where cellular service may be limited.
“We’re proud to partner with the American Farm Bureau Federation to support the people who keep our communities running,” said Jeremy Pensick, CEO of Midland. “Reliable communication is critical on the farm, and this partnership ensures members will have access to the dependable tools they need.”
Midland is currently the only communications company participating in the AFBF Member Benefits Program, reinforcing its commitment to delivering purpose-built solutions for the agriculture industry. From managing crews across large properties to maintaining connectivity in remote areas, Midland radios are designed to meet the real-world demands of farm life.
"We're excited to welcome Midland Radio to our National Member Benefits portfolio of partners," said Joanne Hogan Daugherty, Director, Member Benefits at the American Farm Bureau Federation. "Communication is one of the most consistent challenges our members face every day, whether they're coordinating across the fields or staying connected in areas where cell service simply isn't reliable. Midland's radios are built for exactly those conditions. Adding a dependable, purpose-built communication tool to our lineup of member benefits gives our farmers and ranchers real value, and we're proud Midland has chosen Farm Bureau as its partner in serving the agricultural community.
Designed for environments where traditional connectivity may fall short, Midland’s portfolio of GMRS radios and NOAA weather alert technology provides farmers with reliable, easy-to-use tools that enhance preparedness. The latest addition to Midland’s MicroMobile® GMRS radio lineup, the MXT295 PRO delivers reliable 15-Watt GMRS communication with Midland’s first-ever Fully-Integrated Wireless Bluetooth® Microphone. With cable-free communication and a heavy-duty IP67 waterproof and dustproof rating, the MXT295 PRO helps farmers and ranchers stay connected across the field, farm, or property.
With decades of experience in weather and emergency alert technology, Midland continues to deliver trusted solutions that help keep operations informed and protected. Through this new partnership, AFBF members can more easily equip their operations with technology built for performance and durability.
About American Farm Bureau Federation
The American Farm Bureau Federation is the Voice of Agriculture. We are farm and ranch families working together to build a sustainable future of safe and abundant food, fiber and renewable fuel for our nation and the world. Learn more at Facebook or follow @FarmBureau on X or @farmbureau on Instagram. AFBF members can learn more about this exclusive benefit by visiting them here.
About Midland
A leader in communication solutions for over 50 years, Midland has transformed the way people stay connected. From introducing the first CB radios in the United States to being at the forefront of two-way radios, as well as weather and emergency alert technology, the company is committed to innovation, safety, reliability and efficiency. Located in Kansas City, the heart of the Midwest, Midland’s easy-to-use radios ensure exceptional communication access for everyone, keeping families, friends, and professionals connected, while their top-of-the-line weather and emergency radios empower preparedness during critical situations. For more information, visit www.midlandusa.com.
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