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February 13, 2024

Midland is set to attend MOORE Expo for the fourth year and sponsor the SMORR 2 MOORE Overland Rally.


MOORE Expo is the Midwest's #1 Adventure Travel Consumer Show.

The event is set to take place April 19-20 at the Ozark Empire Fairgrounds in Springfield, MO. 

MOORE Expo will include educational opportunities put on by Switchback Outdoor Safety. 

The event will also feature live entertainment in MOORE Expo's Recovery Room Lounge. The entertainment is the perfect way for attendees to unwind and build long-lasting friendships. 

Because MOORE Expo is the largest event of its kind in the Midwest, it attracts vendors from all over the world. Whether it's a two-way radio, rooftop tent, expedition trailer, or lift kit, attendees will get the chance to see the products they're interested in purchasing up close and personal. With vendors in their booths, customers can also take in live demos and speak to company representatives in person.


Check out some of the brands who will be part of MOORE Expo 2024. 


For the third year, Midland will be the title sponsor the SMORR 2 MOORE Overland Rally. 

The SMORR 2 MOORE Overland Rally combines attendees love for taking the "scenic route" and a want to put their off-road skills to the test. 

While the SMORR 2 MOORE Overland Rally isn't a speed test, it requires drivers to pay attention to surroundings, historical landmarks, etc. Users will use the navigation guide provided to answer questions along the way. Guide books will be graded afterwards. Participants can start the challenge at SMORR (Southern Missouri Off-Road Ranch) or at MOORE Expo. 


For the first time, the organizers of MOORE Expo will be hosting the Power Sports Expo in conjunction with MOORE. 

Like MOORE Expo, the Power Sports Expo will take place April 19-20, 2024. However, the Power Sports Expo will be held at the Wilson Logistics Arena in Springfield, Missouri. 

The event brings attendees face-to-face with representatives of the biggest brands in power sports. Users can check out the latest gear and accessories. 

By purchasing a ticket to MOORE Expo, you'll get free admittance to the Power Sports Expo and vise versa. 


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