KANSAS CITY – Midland Radio Corporation is pleased to announce an exclusive agreement has been reached between the Company and Gentec International. Based in Markham, Ontario, Gentec will provide distribution of the complete portfolio of Midland products, particularly Two-Way Radios, Weather Alert Radios and Emergency Crank Radios, to retailers across the country. The agreement is effective immediately.
“Midland Radio Corporation and Gentec are a natural partnership for success, and a great addition to our current portfolio of sporting goods products.” stated Alan Topp, Managing Director, Sporting Goods Division, Gentec International. “It is our goal to work with Midland to take their innovative range of radio products to the next level.”
Midland Radio Corporation is the leading supplier of consumer two-way radios as well as weather alert radios, and an innovator in emergency radios. “We are pleased to appoint Gentec International as the exclusive distributor for Midland radio products in the Canadian market,” stated Charlie Speights, VP of Sales for Midland Radio Corporation. “Gentec International has a prominent reputation in the Sporting Goods industry and a strong presence in Canada with a robust retail and e-commerce network. We look forward to working with Gentec and expanding the market in Canada for our unique radio products.”
About Gentec International
Founded in 1990, Gentec International is Canada’s leading consumer accessory products company, supplying a complete range of sporting goods, photo, video, digital, home theatre, electronics, wireless, and mobile audio products to the Canadian retail marketplace. Gentec operates out of a high-cube, state-of-the-art, fully computerized 100,000-square-foot warehouse and distribution centre that offers efficient, seamless service to our customers. With over 90 employees, Gentec covers the needs of its retailers coast to coast using the latest technology systems, streamlined efficiencies, and customer service that is second to none. Learn more – visit www.gentec-intl.com
About Midland Radio Corporation
From the brand’s inception in 1959, Midland Radio Corporation has been a pioneer in two-way radio technology —the first brand of CB radios in the United States and the first to introduce a 14-channel FRS radio to the market. Today, the company is the leading supplier of consumer two-way radios as well as weather alert radios, and is also an innovator in emergency radios, action cameras, Bluetooth intercoms and its legendary CB Radios. Headquartered in Kansas City, the heart of the country, the Midland brand represents quality, value and reliability — everything America prides itself on. With its products sold in leading consumer electronics, sporting goods and many other retailers nationwide, the company is the U.S. affiliate of an international group of companies spanning North America, Europe and Asia. For more information, visit midlandusa.com.