5 Photos from Midland's Booth Makeover

For over 50 years CES (Consumer Electronics Show) has brought consumers to the forefront of innovation, and Midland Radio Corporation has been there through it all. This year we wanted to really lean into our slogan Reliable Communication for Every Adventure and to do that, we wanted to show consumers how our products would fit their outdoor lifestyle.

To accomplish this, we worked with our partners at DesignShop to create the ideal environment; sitting around a campfire after a long hike with the new PPG100 charging two-way radios and cell phones, overlanding with a MicroMobile GMRS radio, and NOAA weather radios by the hearth of a home fireplace. We wanted our space to feel familiar and comfortable while showcasing our tried and true units, along with our innovative new products.