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April 20, 2023

Midland Radio has announced its partnership with non-profit organization, Tread Lightly!

ABOUT TREAD LIGHTLY!

Tread Lightly!, a non-profit organization based in North Salt Lake, Utah works to protect and enhance recreation access and opportunities. The organization and its partners work towards this by promoting outdoor ethics to heighten individuals' sense of good stewardship.

Tread Lightly! also works to balance both the needs of people who take part in outdoor recreation and needs to maintain a healthy ecosystem with thriving populations of fish and wildlife.

The organization's scope of work includes both land and water. Tread Lightly! works with those involved in almost every form of outdoor recreation like hunting, recreational shooting, fishing, and boating. Its priorities also mean working closely with those who take part in responsible use of vehicles in the outoodrs. 

Tread Lightly! offers several different types of programs, trainings, and educational material to achieve its goals to educate adventurers across the country.

 

PARTNERING WITH TREAD LIGHTLY!

Midland Radio is thrilled to partner with Tread Lightly! in an effort to make an impact on the environment as so many of its customers are avid outdoor adventurers.

“Because of Midland Radio’s direct involvement in off-roading and all outdoor adventures, we feel it is important to make conservation and efforts to protect our environment a top priority. Through our partnership with Tread Lightly!, Midland Radio feels it can affect great change and make an impact to keep adventurers enjoying the great outdoors as safely as possible,” Director of Marketing Shared Services for Midland Radio, Andrew Kinsman said.

Midland's partnership with Tread Lightly! includes outreach through social media, educational material for events, and information included with every online order placed on Midland's website. 

Midland Radio will also make available the opportunity for its customers to choose to donate to Tread Lightly! at checkout. 

In celebration of Earth Day, Midland Radio will also match donations from customers April 20, 2023-May 20, 2023.

2023 TREAD LIGHTLY! IMPACT REPORT

Tread Lightly! released its 2023 impact report. 

Here are some of the organization's results: 

  • 1,392 new or renewing members
  • 28 stewardship projects
  •  13,670 miles of off-road trails enhanced
  • 119,741 pounds of trash removed from public land
  • 1,566 volunteers and 7,524 volunteer hours
  • 233 online course participants


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