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Midland Radio Selects Backbone Media as PR Agency of Record


KANSAS CITY, Mo. (Sept. 8, 2016) – Midland Radio has selected Backbone Media as their public relations agency of record after a nationwide search conducted by the Midland marketing department and senior management. Backbone Media is based out of Carbondale, Colorado and has offices in Denver, Colorado and Jackson, Wyoming. Midland chose Backbone in large part due to their significant footprint in the outdoors and hunting spaces. Backbone’s credibility in those markets gave them the advantage over other candidates.

“The experience Backbone Media has in the outdoor space put them ahead of the competition. Their approach is authentic, they have a true passion for outdoors and the brands that they represent,” commented Matt Latendresse, Midland Radio Director of Marketing.

Backbone represents some of the most popular outdoor brands in the world. Their client list includes Yeti Coolers, Black Diamond Equipment, Eddie Bauer, Gerber Gear, Diamondback Bicycles, Thule, Chaco and many more leading outdoor lifestyle organizations and brands. Named one of Outside Magazine’s “Best Places to Work”, Backbone has been a leader in outdoor and active lifestyle PR for nearly two decades. With their many longstanding relationships in the outdoor and active lifestyle media space, they continue to innovate in one of the largest growing industries in the country.

Backbone shares Midland’s excitement for this brand new partnership.

“The Midland Radio team is focused on providing reliable, durable communication solutions and emergency weather information for consumers on any type of adventure,” said Ian Anderson, Backbone Media partner and public relations director. “At Backbone, we’re eager to help tell that story in the outdoor and active lifestyle spaces.”

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 18 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.

Midland’s press contact at Backbone media is Bryson Ross. He can be reached at bryson.ross@backbonemedia.net.